Uncapped is a revenue-based finance provider that believes in founders who have control of their destiny.

I was asked to rethink their identity and visual language, creating a more inclusive, human-centred brand that would resonate with founders of all backgrounds. 
Putting founders at the centre as the new image of success, the direction evolved into an editorial style where they are portrayed as icons. I ran the art direction of a photoshoot to build this image library, alongside a series of animated illustrations that add wit and warmth, offering a more approachable take on capital. The refresh included the design of a fully responsive website.