The Moody Month app is a daily hormone and wellness tracker, designed for women’s biology, bodies and cycles, that connects them with tailored solutions to support moods and symptoms.

Joining as Lead Designer in June 2020, I’ve worked closely with an all-female team of UX designers, data analysts, nutritionists and developers to continuously evolve the product and improve the overall experience. Over the years, this has included the design and rollout of new core functionalities such as built-in programmes, wearable data integration, and more recently a partner mode and an integrated map feature.

Alongside product design, I led the rebranding of the app and the creation of comprehensive brand guidelines and a design system, social templates, marketing assets and merchandising materials.
I also led the art direction of a photoshoot to build a new image library and refresh the brand’s visual language.